Tiffany & Co. Watchmaking Kicks Off with Bird on a Flying Tourbillon
Powered by a new calibre developed by an independent.Having acquired Tiffany & Co. in 2020, LVMH set about remaking the storied American jeweller. That extended to Tiffany’s watch division, which now debuts the first flagship creation under new ownership, the Bird on a Flying Tourbillon.
Led since 2021 by Nicolas Beau, the former chief of Chanel watches, Tiffany’s watch division turned to independent watchmaker Artime for the movement of the new tourbillon. Set with some 4 carats of diamonds, the Bird on a Flying Tourbillon features an off-centre dial layout with a flying tourbillon at seven o’clock, along with a turquoise marquetry dial bearing a pair of diamond-set birds in flight.
Initial thoughts
One of Tiffany’s best-known jewellery designs, the Bird on the Rock has been a fixture in the brand’s catalogue for decades. A horological twist on the concept, the Bird on a Flying Tourbillon is clearly part of an effort to position the design as a versatile icon that is Tiffany’s equivalent of the Serpenti.
It’s a little bigger and thicker than the traditional ladies’ watch, though reminiscent of the MB&F LM Flying T. The reason for the size is the AFT24T01 movement inside, which is more interesting than usual as it was developed for Tiffany & Co. by Artime, a recently established independent brand. The AFT24T01 has a high quality execution with appealing details, but it’s related to Artime’s own calibre for a men’s skeleton tourbillon, explaining its large size.
As an opening effort, the Bird on a Flying Tourbillon is done well and shows where Tiffany is going with its watchmaking. There’s strong competition in the space, not only from its sister brands like Louis Vuitton and Bulgari, but also rivals like Cartier and Van Cleef & Arpels. The American jeweller will have to keep up the momentum and refine its offerings to stay in the game.
A signature design
One of Tiffany’s most famous pieces of jeweller, the Bird on a Rock was designed by Jean Schlumberger, the French jewellery designer who worked with Tiffany for decades. Reputedly inspired by a cockatoo he spotted during his travels, Schlumberger created it as a brooch in 1965, and since then the Bird on the Rock has grown into a diverse lineup that includes pendants and rings.
In a twist on the traditional Bird on a Rock that’s made up of a bird perched on a gemstone, the dial forms a scene of birds in flight. A pair of birds, both solid gold and set with diamonds, are depicted against clouds, which are actually made up of 16 pieces of turquoise of varying thicknesses to create the impression of depth.
The AFT24T01 movement was developed by Artime, an independent brand that made its debut in 2023 with a skeleton tourbillon, the ART01. Founded by six industry veterans, including longtime employees of Audemars Piguet and Greubel Forsey, the ART01 is reminiscent of some watches by Audemars Piguet (more specifically Renaud & Papi movements) and Greubel Forsey.
Though the movement in the Tiffany tourbillon is newly developed and looks nothing like the ART01 calibre, it does appear to share some basic elements. Because the architecture of the ART01 movement was originally conceived for a man’s watch, the AFT24T01 for Tiffany is similarly sized, explaining why this is slightly wider and thicker than the average ladies’ watch.
Key facts and price
Tiffany & Co. Bird on a Flying Tourbillon
Ref. 74863264
Diameter: 39 mm
Height: 11 mm
Material: 18k white gold
Crystal: Sapphire
Water resistance: 30 m
Movement: Cal. AFT24T01
Functions: Hours, minutes, and flying tourbillon
Winding: Manual-wind
Frequency: 21,600 beats per second (3 Hz)
Power reserve: 50 hours
Strap: Blue alligator strap
Limited edition: 25 pieces
Availability: Now at Tiffany & Co. boutiques
Price: CHF275,000
For more, visit tiffany.com
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