TAG Heuer

TAG Heuer Rethinks the Chronograph

The compliant and innovative Monaco Evergraph.

TAG Heuer Names Béatrice Goasglas CEO

Digital marketing savvy and client experience centric.

Hands On: TAG Heuer’s Seafarer Navigates the Tides

A tide indicator with pedigree.

A Rising Tide Lifts TAG Heuer’s Carrera Seafarer

Understanding heritage and tide indicators.

TAG Heuer Debuts Track-Ready Carrera Split-Seconds

Worth the wait.

TAG Heuer Scales Up the Carrera “Glassbox” to 41 mm

Familiar but larger.

Best of 2025: Surprises and Unexpected Developments

Material innovation.

TAG Heuer and Hiroshi Fujiwara Return with Carrera Fragment

The streetwear guru's minimalist take.

TAG Heuer’s Split-Seconds Goes High Tech with Laser Sintering

Additive manufacturing for the flagship Monaco.

In-Depth: TAG Heuer Achieves Carbon Hairspring Industrialisation

Starting with limited-edition Monaco and Carrera models.

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