TAG Heuer

TAG Heuer’s Stand-Out Carrera Gains a Speedometer-Style Dial

A new look for the Chronosprint chronograph.

TAG Heuer is Once Again the Official Timekeeper of Formula 1

A homecoming for a motorsports brand.

TAG Heuer Remembers Ayrton Senna with Carrera Chronograph Tourbillon

A tribute to the F1 icon.

It’s Official: LVMH is a Formula 1 Sponsor Starting 2025

A ten-year, multi-brand deal.

TAG Heuer’s Latest Monaco in Racing Green

Motorsports colours in a titanium case (but no in-house movement).

Business News: LVMH Close to Formula 1 Sponsorship Deal

Almost official for LVMH and its brands like TAG Heuer.

TAG Heuer Introduces the Carrera Chronograph Extreme Sport

Including a tourbillon version.

TAG Heuer’s Affordable Chronograph Tourbillon in Blue “Panda” Livery

The Carrera with complications.

Editorial: LVMH and Rolex Vying for Formula 1

The all-important context behind the potential deal.

Business News: New CEOs for Hublot and TAG Heuer

Ricardo Guadalupe steps down after 20 years.