Anoma Introduces the A01 Slate
More than a mere colour change.
Having made its debut last summer, London-based Anoma returns with the A1 Slate, an entry level watch that punches above its weight in terms of design. Inspired by a triangular table designed in the 1950s by French designer Charlotte Perriand, the A1 Slate executes the mid-century aesthetic with aplomb.
Over the past few years we’ve seen a number of unusually shaped watches come to market, perhaps as a cultural reaction to the proliferation of classical designs that otherwise dominate. Among these, the Anoma A1 stands out for its commitment to value and its undiluted form.
Initial thoughts
When the Anoma A1 debuted with the First Series, my first reaction was that it was simply a triangular watch. Closer examination revealed a number of intriguing details, like the offset rotation of the crystal relative to the case. The A1 Slate takes things up a notch, with an attractive grooved dial that brings the design to life.
The A1 is all about its triangular stainless steel case, which is roughly 39 mm in diameter. The curved edges call to mind a Wankel rotory engine, and give the watch a pebble-like presence. A slim leather strap fits into hidden lugs, allowing the watch’s shape to remain undiluted.
Like its predecessor, the A1 Slate is powered by the Sellita SW100, a diminutive automatic movement that was chosen for its ability to fit within the compact triangular case. The movement is common and industrial, which should give potential buyers confidence in its ability to be serviced easily and cost-effectively.
Priced at just £1,800, the A1 Slate offers an impressive value proposition. Its differentiated aesthetic and subtle details result in a watch that is a cut above most similarly priced peers. That said, the low price is a byproduct of the fact that most of the case and dial components are produced by subcontractors in China and Hong Kong, where production costs are much lower. Nevertheless, the A1 Slate shows how good Chinese suppliers are getting.
More than a colour change
Naturally, the most significant difference between the A1 First Series and the A1 Slate is the dial, but not just its colour. The debut model featured a blue dial characterised by the contrast between the vertically brushed main surface and the satin-finished hour track. This contrast gave the watch a different character depending on the lighting, an effect that enhances the wearing experience. The dial also included a subtle logo at 12 that is absent on the new model.
The A1 Slate is more than just a grey version of the original. Like the First Series, the play of the light emphasises the contrasting textures between the four triangular ‘rings’ of the dial. But here the contrast is achieved with alternating grooved and vertically brushed treatment of the different sections. Judging by the stock images, the dial appears to have a degree of personality usually only found at much higher price points.
Tried-and-true movement
The A1 Slate uses the same movement as that of the First Series, namely the Sellita SW100. An automatic movement with a small diameter of about of 17 mm, the SW100 is often used for ladies watches. But in this case, it was chosen to fit within the confines of the A1’s signature triangular case.
Interestingly, the SW100 is a center seconds movement, but the A1 displays only the hours and minutes. A close look at the hand stack reveals a small cap over the center, which helps cover the seconds pinion. This cap likely rotates once a minute, though its finishing means it looks stationary. The same trick is employed by Rolex in its 1908 collection.
This decision likely prevented the need for any movement modifications, helping keep costs in check and contributing the low price of the watch. In general, I am in favour of startup brands choosing off-the-shelf movements since they are usually reliable and easy to service by local independent watch repairers.
Key facts and price
Anoma A1 Slate
Diameter: 39 mm by 38 mm
Height: 9.45 mm
Material: Stainless steel
Crystal: Sapphire
Water resistance: 50 m
Movement: Sellita SW100
Functions: Hours, minutes
Winding: Self-winding
Frequency: 28,800 beats per hour (4 Hz)
Power reserve: 38 hours
Strap: Leather with pin buckle
Limited edition: No
Availability: Orders open March 10, 2025, with delivery in June 2025
Price: £1,800 excluding taxes
For more information, visit Anomawatches.com.
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