The Japan Institute of Design Promotion has just bestowed the Good Design Long Life Design Award on the Seiko Prospex Marinemaster 1000 m SDX011 diver with its ceramic and titanium case.
This award is given to designs that are at least 10 years old which have been improved over the course of their life while retaining the original design. Last year the Grand Seiko was the recipient of his award.
The Good Design awards are not limited to Japanese entrants, some of the other winners in the Good Design watch category are Skagen and Ventura. Looking at the winners there is a clear emphasis on functional and clean design. Japan is a country that creates and respects good design, so this award is meaningful.
The 1000 m is one of my favourites and also one of the most distinctive Seiko watches. Seiko would do well to capitalise more on this design. – SJX