Swatch Unveils the MoonSwatch “Snoopy” Mission to the Moonphase

The long expected MoonSwatch.

Swatch and Omega are once again dropping another collaboration that is bound to be a hit, the MoonSwatch Mission to the Moonphase. Inspired by the Omega Speedmaster Moonwatch “Snoopy”, the new MoonSwatch features a moon phase along with an all-white Bioceramic case and matching white strap. Snoopy resides on the moon phase display at two o’clock, which features a hidden quote printed in Super-Luminova, “I can’t sleep without a night light!”, that is invisible except in the dark or when exposed to UV light.

The Mission to the Moonphase is not a limited edition and instead part of the permanent collection.

Initial thoughts

Although the MoonSwatch has been a massive hit in terms of units sold – the total sold to date is in the low millions – recent iterations of the model haven’t been particularly exciting, with most of them simply having the addition of a gold-plated seconds hand.

With the MoonSwatch Mission to the Moonphase, however, Swatch is bringing something more interesting to the table. While it certainly isn’t imaginative, the appeal of the watch is obvious. For one, it builds on the capitalises on the desirability of the actual Speedmaster “Snoopy”. At the same time, the all-white livery sets it apart from the other MoonSwatch iterations.

Like the other versions of the MoonSwatch, the new Snoopy edition offers decent value at US$310. It is inexpensive, though it does feel inexpensive since the case is essentially plastic mixed with ceramic. Brands like Seiko offer watches that utilise higher quality material and movement for the same money, but they lack the fun factor and Speedmaster cachet of the MoonSwatch.

Lastly, the MoonSwatch Snoopy might be disappointing to owners of the Speedmaster “Snoopy”, which was originally made in limited editions, then limited-but-regular production, and now as a Swatch.


Striking in all white – the Bioceramic case, dial, and velcro strap are white – the Mission to the Moonphase is also notable for Snoopy on the moon phase disc.

Located in the two o’clock register, the moon phase replaces the hour counter found in other versions of the MoonSwatch. The moon phase disc features mirrored images of Snoopy reclining on a crescent moon.

“I can’t sleep without a night light!” is printed in white Super-Luminova on the register, revealing the quote in the dark. The crescent moons and stars are also printed in luminous paint to match.

The rest of the watch is identical to the standard MoonSwatch. The case is 42 mm and made of Bioceramic, a plastic-ceramic composite, while the movement is an ETA quartz calibre.

Key facts and price

Swatch X Omega MoonSwatch Mission to the Moonphase
Ref. SO33W700

Diameter: 42 mm
Height: 13.75 mm
Material: Bioceramic
Crystal: Unavailable
Water resistance: 30 m

Movement: Quartz
Functions: Hours, minutes, seconds and chronograph

Strap: Matching bracelet with velcro clasp

Limited edition: No, but each customer is limited to one watch per day
Availability: Starting March 26th at Swatch boutiques
Price: US$310

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