Swatch Introduces the Big Bold Jelly

A classic upsized.

One of the iconic Swatch watches from its 1980s heyday was the Jelly Fish (ref. GZ010), which was unveiled in 1983, the same year Swatch itself was launched.

A quartz movement entirely exposed in a clear plastic case – accented with brightly coloured hands – the Jelly Fish was a bestseller that encapsulated what Swatch was all about: no-frills but fun watchmaking. The Jelly Fish remained in production, in one form or another – there was even a COSC-certified chronometer limited edition (GK124) in 1990 – for over two decades.

Now the spirit of the Jelly Fish returns as the Big Bold Jelly, essentially the same idea but in a larger watch case.

The Big Bold Jelly features a quartz movement inside a Big Bold case, just like the recent limited editions created in collaboration with fashion label A Bathing Ape (BAPE). The case is a large 47mm in diameter, with the crown unusually positioned at two o’clock.

But just as with the original Jelly Fish, the case is clear plastic, while the band is translucent silicone. And the hands are rendered in bright colours – red, yellow and blue – with a bit more colour provided by the gilded wheels within the movement.

Key facts and price

Big Bold Jelly
Ref. SO27E100

Diameter: 47mm
Height: 11.75mm
Material: Clear plastic
Water resistance: 30m

Movement: Quartz
Functions: Hours, minutes, and seconds

Strap: Silicone with aluminium pin buckle

Availability: At Swatch stores
Price: US$110

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