Business News: Singapore Retailer Cortina Opens Service Centre

After-sales service for its portfolio of brands.

Cortina Holdings has just inaugurated Horology Services, the Singapore retailer’s first after-sales service centre. Situated at the Capitol mall, the centre encompasses a sizeable 142 sq m and serves as the retailer’s principal location for maintaining and repairing the timepieces of the brands represented by Cortina as well as its subsidiary, Sincere Fine Watches.

Vertically integration of SAV

Since its founding in 1972, Cortina has grown into one of the world’s largest watch retailers, with a presence concentrated in Southeast Asia, with branches as far as Hong Kong, Taiwan and Australia.

In 2020, Cortina bolstered its network by acquiring Sincere, which is best known for its Sincere Haute Horlogerie (SHH) specialty stores focused on independent watchmakers like Parmigiani and Greubel Forsey. The new service centre is thus a natural progression in cementing Cortina’s status as a leading retailer by enhancing the client experience before and after a purchase.

The limited edition Cartier Baignoire made for Cortina’s 50th anniversary in 2022.

Comfortably furnished and equipped with a private room for one-on-one consultations, Horology Services was conceived to meet international standards for service centres.

The centre is equipped with the full suite of equipment and tools, and staffed by a full team of watchmakers and technicians, who are either certified by watchmaking schools or watch brands. As a result, the centre can provide the full range of services, starting with battery replacement and bracelet adjustment to complex tasks like the servicing of complications.

Cortina notes the service centre works closely with watch manufacturers throughout the servicing process. The services offered, for instance, will adhere to the procedures specified by the respective brands where possible.