Knowledge

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning

Rolex marketing from 1905–2025.

Complicated Collectors: Gerd Ahrens

The watchmaker's son who became horology's scholar-collector.

Hands On: Breguet Four-Minute Tourbillon No. 1890

The best watch by the best watchmaker.

In-Depth: Balancing Mainspring Dimensions Inside the Barrel

An analytical approach.

The French Connection: Trilobe’s Parisian Workshop

The brand is making moves (and movements).

In-Depth: Patek Philippe Ref. 1518 in Stainless Steel

When steel is worth more than gold.

In His Own Words: François-Paul Journe on the Clock That Started It All

The Sympathique’s story, from Breguet to THA to Journe.

Complicated Collectors: John Pierpont Morgan

J.P. Morgan and the history of European horology

Complicated Collectors: Thomas Engel

The "modern Edison" and his fascination with Breguet.

In-Depth: J. Player & Son Supercomplication – All 77 mm of It

The swan song of English complicated watchmaking.