Known for its three-dimensional clocks ranging from the Batmobile to a Chanel sculpture, L’Epee 1839 has carved out a niche for itself as the clockmaker to leading watch and luxury brands. Now it becomes part of LVMH, the luxury conglomerate that owns Louis Vuitton, Bulgari, and TAG Heuer.

The acquisition expands the portfolio of the LVMH Watches Division to encompass an entirely new product category that is small but lucrative and also high profile. Clocks are increasingly a must-have offering for major luxury brands. One of L’Epee’s most recent creations was the Louis Vuitton Montgolfière Aéro clock (pictured above).

Another of L’Epee’s creations, the Tiffany Taxi. Image – Tiffany & Co.

Business as usual

LVMH has acquired the parent of L’Epee, Swiza, which also makes clocks under the Swiza and Matthew Norman brands. Arnaud Nicolas, who has been chief executive and creative director of L’Epee since 2009, will continue leading the company.

Despite the change in ownership, the clockmaker’s work for other brands, which have included MB&F and Ulysse Nardin, will continue after the acquisition. However, L’Epee will certainly work with more brands in the LVMH stable, having already created clocks for Louis Vuitton, Tiffany & Co., and Hublot.

“L’Epée has initiated a number of watchmaking partnerships that we will maintain and develop with Arnaud Nicolas [chief executive and creative director of L’Epee],” says Frédéric Arnault, the chairman of LVMH Watches Division, “I am excited by the untapped creative potential of the various LVMH Group Maisons associated with this exceptional expertise.”