Business News: Breitling to Depart Baselworld

While Rolex and Tudor grow.

Confirming news already circulating during Baselworld 2019, Breitling has announced it won’t be part of the next year’s show, which takes place right after SIHH 2020.

With Breitling’s departure, Tudor will then get a larger space of its own, replacing its section carved out of the Rolex booth, which then becomes entirely dedicated to Rolex.

Baselworld 2019 hall 1

Rolex at Baselworld 2019, with Tudor right behind it

Breitling will instead rely on Breitling Summit, a travelling event for both retailers and press to launch new watches. Summits take place across the year at various locations around the world, albeit with a focus on Asia, the region its chief executive Georges Kern proclaimed to be the most important.

A Breitling Summit also took place at Baselworld, held over several days. Notably, one of the evenings had Frederic Arnault and Stephane Bianchi in attendance. Mr Bianchi is the recently appointed chief executive of TAG Heuer, while Mr Arnault is the youngest son of Bernard, the controlling shareholder of LVMH and the world’s third richest man.

Breitling Navitimer Ref. 806 1959 Re-Edition 1

Despite having left Baselworld, Mr Kern issued a conciliatory statement: “We will decide whether we will return to Baselworld from 2021 onward at a later date… the extensive innovations developed and implemented by Baselworld’s management… have had a positive impact.”


 

Back to top.

You may also enjoy these.

Breaking News: SIHH and Baselworld to Unite (Again) Starting 2020

One after the other, in end April and May 2020.

Industry News: Breitling on the Block

Bloomberg reports that the maker of pilot's watches is up for grabs.

Business News: Baselworld Organiser Forecasts Annual Loss of Over US$100m

And it gets an interim CEO.