TAG Heuer

TAG Heuer Reboots a 1990s Classic with the New Link Lady

The Link Lady facelifts a design of recent vintage that was famous once upon a time.

Interview: Jean-Claude Biver on How He Turned Around TAG Heuer

The energetic and inimitable Jean-Claude Biver explain the secret to success in watchmaking.

TAG Heuer Opens Silicon Valley Office in Pursuit of Smartwatch Success

The watchmaker's smartwatch push is now led by an ex-Intel exec from a new Silicon Valley outpost.

TAG Heuer Introduces Connected Smartwatch in 18k Rose Gold

The watchmaker goes where Apple tried and failed, with a smartwatch in solid gold priced at just under US$10,000.

TAG Heuer Introduces Carrera Calibre 5 Ring Master “Muhammad Ali” Boxing Counter Wristwatch

Named after the boxing champ, the TAG Heuer's latest special edition timepiece can track the rounds of a boxing match.

Introducing the TAG Heuer Mikrograph Anniversary Edition 1/100th of a Second Chronograph

TAG Heuer makes measuring a hundredth of a second fractionally more affordable with the Mikrograph Anniversary Edition.

TAG Heuer Appointed Official Timekeeper for China’s Mission to Mars

China's bid to send a rover to the Red Planet in 2020 will rely on TAG Heuer instruments.

You Get to Choose the Next TAG Heuer Autavia Chronograph

TAG Heuer will conduct a public vote for fans and collectors to choose the next Autavia chronograph from a selection of historical models.

TAG Heuer Introduces its First Smartwatch, the $1500 TAG Heuer Connected

TAG Heuer has just taken the covers off TAG Heuer Connected, a titanium smartwatch running on Google's Android Wear platform and powered by an Intel processor, but one that also features dials that mimic a mechanical watch. 

Up Close with the $400,000 TAG Heuer That Never Was

In existence only for a brief, glorious moment, the Carrera Mikropendulum Tourbillon was TAG Heuer's most complicated and most expensive wristwatch ever, featuring twin tourbillon regulators. This is its tale.


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