The energetic and inimitable Jean-Claude Biver explain the secret to success in watchmaking.
The watchmaker's smartwatch push is now led by an ex-Intel exec from a new Silicon Valley outpost.
The watchmaker goes where Apple tried and failed, with a smartwatch in solid gold priced at just under US$10,000.
Named after the boxing champ, the TAG Heuer's latest special edition timepiece can track the rounds of a boxing match.
TAG Heuer makes measuring a hundredth of a second fractionally more affordable with the Mikrograph Anniversary Edition.
China's bid to send a rover to the Red Planet in 2020 will rely on TAG Heuer instruments.
TAG Heuer will conduct a public vote for fans and collectors to choose the next Autavia chronograph from a selection of historical models.
TAG Heuer has just taken the covers off TAG Heuer Connected, a titanium smartwatch running on Google's Android Wear platform and powered by an Intel processor, but one that also features dials that mimic a mechanical watch.
In existence only for a brief, glorious moment, the Carrera Mikropendulum Tourbillon was TAG Heuer's most complicated and most expensive wristwatch ever, featuring twin tourbillon regulators. This is its tale.
Based on the vintage Heuer Carrera 30, the Carrera Calibre 18 Telemeter is the newest addition to TAG Heuer's line of chronographs inspired by historic motorsports watches.