Artya, run by Yvan Arpa, the CEO of Romain Jerome in its rusty Titanic steel heyday, just announced the “Son of a Gun”, a gun-themed watch ordered by a client. The press kit reads:

“To debut the collection Artya has imagined a watch containing real bullets. With a bezel and inner dial like a target sight, the piece showcases six 6mm Flobert bullets suspended in the dial almost like the barrel of a revolver. Use of copper wire like dynamite wire and the iconic 47mm wide steel case display Artya brand DNA.

Bite the Bullet: Guns don’t always kill people, time always does. [Italics added for emphasis]“

You have to love their sense of humour.

– SJX