TAG Heuer

Interview: Jean-Claude Biver on How He Turned Around TAG Heuer

The energetic and inimitable Jean-Claude Biver explain the secret to success in watchmaking.

TAG Heuer Opens Silicon Valley Office in Pursuit of Smartwatch Success

The watchmaker's smartwatch push is now led by an ex-Intel exec from a new Silicon Valley outpost.

TAG Heuer Introduces Connected Smartwatch in 18k Rose Gold

The watchmaker goes where Apple tried and failed, with a smartwatch in solid gold priced at just under US$10,000.

TAG Heuer Introduces Carrera Calibre 5 Ring Master “Muhammad Ali” Boxing Counter Wristwatch

Named after the boxing champ, the TAG Heuer's latest special edition timepiece can track the rounds of a boxing match.

Introducing the TAG Heuer Mikrograph Anniversary Edition 1/100th of a Second Chronograph

TAG Heuer makes measuring a hundredth of a second fractionally more affordable with the Mikrograph Anniversary Edition.

TAG Heuer Appointed Official Timekeeper for China’s Mission to Mars

China's bid to send a rover to the Red Planet in 2020 will rely on TAG Heuer instruments.

You Get to Choose the Next TAG Heuer Autavia Chronograph

TAG Heuer will conduct a public vote for fans and collectors to choose the next Autavia chronograph from a selection of historical models.

TAG Heuer Introduces its First Smartwatch, the $1500 TAG Heuer Connected

TAG Heuer has just taken the covers off TAG Heuer Connected, a titanium smartwatch running on Google's Android Wear platform and powered by an Intel processor, but one that also features dials that mimic a mechanical watch. 

Up Close with the $400,000 TAG Heuer That Never Was

In existence only for a brief, glorious moment, the Carrera Mikropendulum Tourbillon was TAG Heuer's most complicated and most expensive wristwatch ever, featuring twin tourbillon regulators. This is its tale.

Hands-On with the TAG Heuer Carrera Calibre 18 Telemeter, Modelled on the 1960s Carrera 30

Based on the vintage Heuer Carrera 30, the Carrera Calibre 18 Telemeter is the newest addition to TAG Heuer's line of chronographs inspired by historic motorsports watches.


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