Having just unveiled the new-and-improved Pasha de Cartier in April, the Parisian jeweller has just announced an unusually generous suite of complimentary services for the owners of any Pasha watch – “regardless of the model and year of purchase” – anywhere in the world.

An example of a Pasha from 1985, which would also be eligible for this offer

Conceived to be part of the promotional activities for the new line, this impressive initiative covers two key amenities: servicing and personalisation.

Any Pasha wristwatch can be taken to a Cartier boutique for a diagnosis and complimentary servicing. After servicing, the watch will also benefit from the standard post-servicing guarantee.

Engraved initials on the recently-launched Pasha de Cartier

At the same time, a Pasha wristwatch can be personalised with an engraving of the owner’s initials, either on the case back or on the side of the case under the chain that links the crown cap to the case.

Cartier has not revealed how long these services will remain complimentary, but presumably not forever, so it would be prudent to make use of the offer sooner rather than later.

For more, visit Cartier.com.