IWC will be the official partner of the 26th Singapore International Film Festival that takes place in the city state starting November 2015.

Singapore‘s longest established cinematic event, the Singapore International Film Festival (SGIFF) concentrates on Asian films, particularly those from South-East Asia. In keeping with its practice of supporting key film festivals around the world, IWC is the official partner of the SGIFF, now in its 26th year. Running from November 26 to December 6, 2015, the SGIFF is organised by a non-profit that’s a registered charity. First held in 1987, the SGIFF is now the key film festival in the region. 

Managing Director of IWC South East Asia, Matthieu Dupont (left), with Yuni Hadi, SGIFF Executive Director

The SGIFF is the sixth film festival IWC sponsors, a line-up that includes the Tribeca Film Festival (IWC recently unveiled the one-off Portofino watch created for the event) and the Beijing International Film Festival. IWC chief executive Georges Kern explains the brand’s affinity for the cinema, “The worlds of watchmaking and film have a lot in common, as they are both steeped in tradition and pioneering spirit… Films are about storytelling and so are IWC watches.”  More details on the SGIFF can be found on its website.