After having postponed itself in the wake of questions about its propriety and transparency, Only Watch has just announced its return, with the 10th instalment of the charity auction taking place on May 10, 2024. This happens after the organisation published its audited financial statements covering the last three years as well as revamping its governance.

Majority of brands that were slated to take part in last year’s event are returning for the 2024 auction – 48 out of the 62 watches have remained – with the most notable departures being Audemars Piguet and Tudor.

Crucially, the most significant brands will return for this year’s Only Watch, namely those who will contribute watches with six- or seven-figure values. The most important is naturally Patek Philippe, which is believe to have an all-new wristwatch in the works, and not the Minute Repeater Alarm ref. 1938P made for last year’s event.

The Patek Philippe Grandmaster Chime ref. 6300A in steel that sold for CHF31 million in 2019, making the most valuable wristwatch ever sold at auction

In addition, F.P. Journe, Rexhep Rexhepi, Richard Mille, as well as all LVMH brands, including Louis Vuitton, Hublot, TAG Heuer, Bulgari, and Zenith, are also participating.

This means that the brands that matter in terms of value are still there. For example, just Patek Philippe and F.P. Journe alone should raise a healthy eight figure sum – with Patek Philippe accounting for at least US$15-25 million, or about two-thirds of the total that will be raised at the event.

Only Watch 2024 will take place on May 10, 2024 at 2 pm at Palexpo in Geneva, with the auction conducted by Christie’s.