Cancelled because of the COVID-19 coronavirus pandemic, Watches & Wonders (W&W) was due to take place in Geneva but will now go online starting April 25, 2020 at 12:00 pm CET (or 6:00 am in New York, 6:00 pm in Hong Kong and Singapore), where most of the year’s new watches will be revealed.
Once known as SIHH, W&W was meant to take place in the Palexpo convention centre in Geneva. Now the 30 brands that would have taken part in the event will be presenting their wares on a brand-new W&W website, a project that has been completed in barely a month. Amongst the exhibiting brands are A. Lange & Söhne, Cartier, Hermes, IWC and Panerai, as well as independent brands like Ressence and H. Moser & Cie.
The virtual fair will showcase most of the year’s new launches, accompanied by videos, articles and other content. And the April 25 opening is just part one of W&W, with the second part slated to arrive in summer 2020, where additional products will be launch, along with “strategic e-commerce partnerships”.
Ambitious as it is, being the first large-scale virtual “fair”, this may be the first and final instalment of W&W, given that Rolex, Patek Philippe, Chopard and Chanel have withdrawn from Baselworld and will be joining the new, as-yet unnamed fair in Geneva in April next year that will substitute W&W.
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