A couple of days ago a 4363 piece collection of Swatch watches sold for HK$51,707,500, or about US$6,641,414. That’s about US$1500 per watch. This collection was put together by Swiss nationals Peter and Linda Blum, and included prototypes as well as watches created by artists like Keith Haring and Mimmo Palladino.
15 or 20 years ago Swatch was incredibly fashionable and desirable, with overnight queues for its limited editions. The brand has lost a lot of momentum and cachet – there is so much competition in the fashion watch segment – so this is an interesting result.
|The auction preview at the Four Seasons in Hong Kong|
That being said, Swatch is a brand with much potential for a revival; the brand is still world famous and cool. I have heard rumours that it will soon introduce some interesting mechanical timepieces. I’ll be watching closely. – SJX
|Keith Haring “Orgy”– Prototype – 1986|
|Roberto Cavalli – Lifeball Vienna – 2001, unique piece|