A look into Rolex marketing
![](https://watchesbysjx.com/wp-content/uploads/2016/03/New-Rolex-Explorer-II-Baselworld-20113.jpg)
Bloomberg just ran a fascinating story on marketing at Rolex and how “Testimonies” – the brand’s ambassadors – are chosen and work. If Rolex appoints me as a Testimony I’d ask for the new Explorer II black dial, ahead of everyone else!
– SJX
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