Singer Reimagined is dropping new variants of the 1969 Chronograph and 1969 Timer that maintain the same design as the originals from last year, but with the option of a new case material, bronze, as well as new dial colours. The bronze models get a matte green dial, while the steel variants have a sun-ray, silver-toned dial.

Initial thoughts

An outlier amongst watch brands, Singer Reimagined is actually the sister brand of Singer Vehicle Design, one of the most prominent rebuilders of vintage Porsches. So rather than the usual watch brand making a car-inspired watch, it is a carmaker making a watch.

The 1969 Timer

The unusual chronograph display, retro cushion-shaped case, and racetrack-inspired bracelet all have clear automotive inspiration and are fairly unique in themselves, but for watch enthusiasts the key selling point will be the Agenhor movements (both are equipped with variants of the same base calibre).

The movement is especially notable for its ingenious construction, where amongst other innovations the rotor is placed underneath the dial to provide an unobstructed view of the moving parts.

The 1969 Chronograph movement

Priced at CHF31,500 and CHF53,500 respectively, the 1969 Timer and the 1969 Chronograph aren’t inexpensive. While the 1969 Timer is relatively simple as a one-minute timer and consequently pricey, the chronograph is priced fairly given the unique nature of the movement.

New variations of existing lineups

The Singer Reimagined 1969 models share a wearable, compact case of 40 mm wide and 13.8 mm high. Inspired by 1960s auto-racing chronographs, the cushion-shaped case boasts 100 m of water resistance, and is satin-finished with mirror-polished bevels.

The bronze versions of the 1969 Chronograph and the 1969 Timer feature a matte green dial, paired with khaki textile straps with Velcro fasteners.

The stainless steel versions are equipped with silver dials with radial brushing, paired with a steel bracelet made up of H-shaped links.

The 1969 Timer in steel

The 1969 Chronograph is equipped with the Agengraphe movement that has a chronograph capable of recording an elapsed time of up to 60 hours.

Evoking a car instrument panel, the chronograph displays are centrally positioned on the same axis, while the time is shown on two rotating discs visible in an aperture above six o’clock.

All versions of the 1960 share a decorative gold-plated flange with a fluted surface on the periphery of the dial

The Agengraphe calibre features an integrated chronograph mechanism with a column wheel and vertical clutch. It beats at 21,600 beats per second (3Hz) and offers a 72-hour power reserve.

Though it is self-winding, the rotor is concealed behind the dial, allowing the entirely of the chronograph mechanism to be visible.

The 1969 Timer, in contrast, features a conventional three-hand display with a twist: the flyback central seconds can be used as a zero-reset timer with the pusher at two.

The central seconds is continuously moving, but the pusher instantly resets the seconds, which immediately continues moving once again, allowing it to function as a one-minute counter.

The 1969 Timer is equipped with the Singer 6363, a hand-wound movement with a patented clutch system that uncouples the second hands, enabling the flyback function.

Key facts and price

Singer 1969 Chronograph
Ref. SR201-S
Ref. SR203

Diameter: 40 mm
Height: 13.8 mm
Material: Stainless steel; Bronze
Crystal: Sapphire
Water resistance: 100 m

Movement: Cal. Singer 6365
Functions: Hours, minutes, seconds, and chronograph
Winding: Automatic
Frequency: 21,600 beats per second (3 Hz)
Power reserve: 72 hours

Strap: H-shaped stainless steel bracelet; khaki textile strap with Velcro fastening

Limited edition: 25 pieces
Availability: Available at Singer Reimagined boutiques and retailers starting June 2024.
Price: CHF53,500 for stainless steel, CHF55,000 for bronze (excluding taxes)

Singer 1969 Timer
Ref. SR301-S
Ref. SR303

Diameter: 40 mm
Height: 13.8 mm
Material: 316L Stainless steel; Bronze
Crystal: Sapphire
Water resistance: 100 m

Movement: Cal. Singer 6363
Functions: Hours, minutes, seconds, and zero-reset one-minute timer
Winding: Hand-wound
Frequency: 21,600 beats per second (3 Hz)
Power reserve: 72 hours

Strap: H-shaped stainless steel bracelet; khaki textile strap with Velcro fastening

Limited edition: 25 pieces
Availability: Available at Singer Reimagined boutiques and retailers starting June 2024.
Price: CHF31,500 for stainless steel, CHF32,500 for bronze (excluding taxes)

For more, visit singerreimagined.com