Ikepod has collaborated with contemporary artist KAWS to create the Horizon by KAWS. Born Brian Donnelly, KAWS was originally a street artist (he did graffiti) who is now known for his pop art, including reinterpretations of cartoons like Mickey Mouse and the Simpsons. His creates sculptures, paintings and various consumer goods like clothing and accessories, all emblazoned with his pop art motifs. 

So it is not surprising the KAWS Horizon looks slightly cartoonish – and I mean that in a positive manner. The dial is rimmed by KAWS’ trademark circle teeth as the hour indices while the hands are shaped like his “X Eye” motif. The case is standard, pebble Horizon shape in brushed titanium. This looks pretty cool, especially with the white teeth.

The complex case behind the simple design

Also new at Baselworld are additional versions of the Horizon in titanium with the signature golf ball dial. The orange and black is very striking.

All the Horizon watches are 44 mm and fitted with the automatic ETA 2892 movement. The movement may be pedestrian but this is not about watchmaking, it is about design.

– SJX