As Vacheron Constantin gears up to mark its 270th anniversary in 2025, the brand has just announced Laurent Perves will assume the top job at the start of the new year. Having been the Chief Commercial Officer since 2022, Mr Perves succeeds Louis Ferla, who is now in charge of Cartier.

Mr Perves is well positioned to lead the storied Geneva brand into its next chapter, having held management roles in the key departments of the manufacture, namely marketing, communications, and commercial.

Although he began his career in fragrances, where he rose to senior roles in Proctor & Gamble, Mr Perves started in the watch industry a decade ago. He joined Audemars Piguet in 2014 as head of communications, before being tapped to become the chief marketing officer at Vacheron Constantin in 2016. Since 2022 he was the number two at Vacheron Constantin as chief commercial officer, where he oversaw the brand’s commercial strategy but also built relationships with key clients and collectors in general.

Despite the high bar set by the Berkley pocket watch – the most complicated watch ever – Mr Perves and his team have put together an impressive lineup of products for the brand’s 270th anniversary, which will be debuted progressively over the next year.