Building on the success of this year’s edition, the world’s largest luxury watch fair returns next year: Watches & Wonders 2024 will take place once again at the Palexpo convention centre in Geneva from April 9-15, 2023, with the last three days being open to the public. The 2023 event saw a record 43,000 visitors attend, almost double the number in 2022. Next year’s Watches & Wonders (W&W) will probably be even bigger.

The list of participating brands for next year’s fair will be announced at a later date, though it is expected that the tally will rise compared to this year’s instalment. At the same time, W&W next year will include three “public days” at the end where anyone can buy a ticket to enter, an increase over the two days of 2023.

The growing list of exhibiting brands and additional public days furthers the event’s goal of making itself more accessible, while still enabling members of the trade, namely press and retailers, to attend the fair during the trade-only period during the first four days of the event. The increase in both exhibitors and public days brings the event closer to the model of Baselworld, which welcomed exhibitors and visitors from everywhere.

And as was the case this year, brands with boutiques in downtown Geneva, mainly on the Rue du Rhône, will organise in-store events in addition to the goings-on inside Palexpo. These city events will be primarily for the public and clients.