Panerai Introduces the Luminor Marina PAM01501 “Kids Horizon”

A one-off to benefit a children's charity.

Historically a maker of military dive watches, Panerai has since evolved into a maker of distinctively-styled sports watches encompassing complications and precious metal cases. The watchmaker has just revealed an all-gold version of its trademark dive watch as a unique piece conceived for a good cause and a special occasion, the Luminor Marina Automatic PAM01501.

Engraved to indicate it’s a one-off creation, something Panerai rarely does, the PAM01501 will go under the hammer during the upcoming charity gala dinner for Kidz Horizon Appeal, a Singapore-based charity that funds medical treatment for children from disadvantaged backgrounds, which will take place on October 29, 2022.

The PAM01501 is engraved with “1/1” on the back

Initial thoughts

The PAM01501 is a metallic olive green – certainly a familiar colour. But keep in mind Panerai was one of the first brand to utilise green as a dial colour, most famously for the Submersible Bronzo a decade ago.

This happened well before the current fad for green dials, so Panerai is sticking to historical precedent rather than jumping on the bandwagon. In fact, the green dial and rose gold case brings to mind the original Bronzo, which had a similar palette (before it developed a patina).

But the crucial point is that the PAM01501 distinguishes itself by being a unique piece, and one for a good cause no less.

For the kids

Founded in 2004, Kidz Horizon Appeal (KHA) is a Singapore charity that supports children with chronic diseases but whose families lack the means to pay for treatment. The funds raised by KHA go to a fund maintained by the KK Women’s and Children’s Hospital, a medical institution that focuses on treating mothers and children.

KHA has raised 14 million Singapore dollars (or about US$9.85 million) to date, with a good portion of the money coming from unique watches sold at its annual gala dinners. The watches have included a unique Vacheron Constantin Chronometre Royal with a blue enamel dial and a one-off Audemars Piguet Royal Oak Skeleton in titanium with a Cermet bezel.

This year’s Panerai comes courtesy of a Singapore businessman who is an avid Panerai collector. He commissioned a one-off Panerai and then donated it to KHA for its charity auction. In fact, the Panerai is merely the latest watch he has contributed to the charity. In years past he has donated watches by Roger Dubuis, Franck Muller, and Hublot.

The winning bidder will be reminded of his or her generosity by “Kidz” engraved on the crown-locking lever

The PAM01501 is based on the standard 44 mm Luminor Marina Automatic, but made unique by its combination of case material and dial colour.

The dial is a metallic olive green with a radially-brushed finish that’s similar to that found in the limited-edition platinum version of the Luminor Marina Automatic. While the case is made of Goldtech, the brand’s proprietary 18k red gold alloy with a higher-than-average copper content to give it a redder hue, while also incorporating a dash of platinum to render it resistant to fading.


Key Facts and Prices

Panerai Luminor Marina Automatic “Kids Horizon”
Ref. PAM01501

Diameter: 44 mm
Height: Unavailable
Material: Goldtech
Crystal: Sapphire
Water resistance: 50 m

Movement: P.9010
Functions: Hours, minutes, seconds, and date
Winding: Automatic
Frequency: 28,800 beats per hour (4 Hz)
Power reserve: Three days

Strap: Olive green alligator strap with an additional rubber strap in green

Limited edition: Piece unique
Availability: To be sold at Kidz Horizon Appeal Gala Dinner 2022 on October 29, 2022
Price: Not applicable, but to bid on the watch contact Ms Christine Gwee of Kidz Horizon Appeal

For more information, visit Kidzhorizon.sg and Panerai.com.


 

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