Co-branded watches between car- and watchmakers are dime a dozen, but TAG Heuer and Aston Martin have added a twist to the traditional oeuvre by releasing both a special edition car and timepiece as a package. Though TAG Heuer has long been involved in motorsport, the combination of a car that costs about US$300,000 in its base version and a watch that costs 2% of that feels mismatched.
Clad in all-black livery, the Aston Martin DBS Superleggera TAG Heuer Edition is based on the British carmaker’s top of the line V12 grand tourer and will go from 0-100km/h in 3.2 seconds. It’s named after Carrozzeria Touring Superleggera, an Italian coachbuilder that constructed ultra-light bodies for Aston Martin in the 1960s (superleggera is Italian for “super light”).
Limited to just 50 examples, the DBS Superleggera is finished in “Monaco Black” paint, a dash of red on the tyres and brake callipers, and lots of carbon fibre. The TAG Heuer branding is relatively discreet, with the seat backs embroidered with the watchmaker’s logo.
Included with the purchase of every car is its horological pairing, the DBS Edition Carrera Heuer 02. Styled just like the blacked-out grand tourer, the watch features a honeycomb cut-out dial inspired by the front grille of the DBS and the Aston Martin logo on the seconds register.
The case measures 45mm in diameter and is made of black-coated stainless steel with a carbon composite bezel and lugs. It has a “tri-compax” chronograph layout thanks to the in-house, integrated Heuer 02 movement. The calibre is self-winding with a 75-hour power reserve, and features both a vertical clutch and column wheel.
The movement is visible through the sapphire case back, which has the DBS logo printed on its underside. The column wheel is painted in red as is standard for TAG Heuer, with a rose gold-plated rotor.
Price and Availability
The Aston Martin DBS Superleggera TAG Heuer edition is priced at £295,000. In Singapore it costs S$1.25m before COE and taxes.
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