SIHH 2017 Will Be Bigger and Open To The Public

The annual Geneva luxury watch fair will see seven brands join its ranks, while opening itself to the public on the final day.

Traditionally dominated by brands of Swiss luxury conglomerate Richemont, including marques like Cartier, IWC and Jaeger-LeCoultre, the Salon International de la Haute Horlogerie (SIHH) takes place each year in January in Geneva (on January 16 to 17, 2017). Next year’s SIHH will grow to include the brands of Kering, Girard-Perregaux and Ulysse Nardin.

Being a more posh and exclusive event than the rival Baselworld trade show in March, SIHH also expanded to include niche independent brands this year. Five more will join the Carré des Horlogers, the area set aside for independents, in 2017: Grönefeld, MCT, Ressence, Romain Jerome and Speake-Marin. The independent brands that joined SIHH for the first time in 2016 will all remain, bringing the total to 14.

At the same time, the velvet rope around the halls of SIHH will be dropped on the final day of the five day fair. The public will be allowed into SIHH on Friday. Democratisation of the event is a prudent move, giving the slowing appeal of fine watches.

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