VIDEO: In Conversation with Georges Kern, CEO of IWC Schaffhausen

IWC chief executive Georges Kern discusses a variety of topics with candour and clarity, speaking on subjects as diverse as IWC's evolution into a "warmer" brand as well as pricing in the era of volatile exchange rates.

Having led IWC to exceptional success since he took the helm in 2002 – IWC is now the largest, pure play watch brand in the Richemont luxury conglomerate – Georges Kern is the subject of our first video interview.

It’s hard to get the head of a major luxury watch brand to speak frankly on camera, but Kern is enlightening on a broad range of themes, including the future of the IWC forum and even his personal style. And for brands fans who read in between the lines, he drops many hints on what’s to come for IWC.

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