In less than two months, industry leaders will gather in Dubai for Dubai Watch Week (DWW), an event that has become a focal point of the industry since launching a decade ago. The 2025 edition will take place from November 19-23 in a new 200,000 sq ft venue next to Dubai Mall in order accommodate a slate of 90 brands; the largest line-up in its history, up nearly 50% compared to the 2023 edition.

As ever, a highlight of DWW is the opportunity to hear directly from industry leaders during the various panel discussions. This year’s line-up includes some of the biggest names in watchmaking with a keynote from Rolex chief executive Jean-Frédéric Dufour, in conversation with Abdul Hamied Seddiqi, provocatively titled, ‘The Time to Act is Now – a note to the watch industry.” Mr Dufour rarely speaks publicly at a watch event, so this is one of the most significant happenings at DWW.

In total, more than 50 sessions will take place across the five days of the event covering a variety of topics ranging from luxury and legacy in the age of algorithms and virality, to the reality of future-proofing founder-led independent brands; the latter will be a fireside chat with Max Büsser and Kari Voutilainen.

There will also be a new chief executive roundtable featuring Georges Kern, Ilaria Resta, Karl-Friedrich Scheufele, and Julien Tornare, the heads of Breitling, Audemars Piguet, Chopard, and Hublot, respectively.

DWW takes place from November 19-23, 2025 in Burj Park adjacent to Dubai Mall. Entry is free but registration is required. For more, visit Dubaiwatchweek.com.