A record was set last night in Geneva when the Patek Philippe Nautilus Ref. 5711/1500A “Children Action” sold for CHF6.7 million, equivalent to US$7.56 million. The result surpasses the US$6.5 million for the Nautilus ref. 5711/1A-018 “Tiffany & Co.” that was set in 2021, the very peak of the integrated-bracelet-sports-watch craze.

The fad for such sports watches has since petered out, but anything Patek Philippe that’s unique clearly remains highly desirable. The record price is arguably less about the watch being a Nautilus than it is a one-off, fully-engraved Patek Philippe.

This year’s auction once again took place during the charity’s dinner event in an auction conducted by Aurel Bacs of Phillips. Both room and phone bidders competing for the Nautilus that is entirely engraved with a “Maori-inspired” theme on its case and bracelet, with only the polished centre links of the bracelet left unadorned.

The Geneva watchmaker has long supported Children Action, which aids disadvantaged children around the world. The organisation was founded by Bernard Sabrier, a well-connected private banker in Geneva.

The ref. 5270T-010 of 2022

Over the years, Patek Philippe has contributed one-of-a-kind watches that sell at the organisation’s annual gala dinner, raising tens of millions for the charity. Past Children Action watches have included the Calatrava Pilot Travel Time ref. 5524T in titanium that sold for CHF2.3 million in 2018. And two years ago, the ref. 5270T-010, also in titanium and with a metallic green dial, sold for CHF9.7 million.