Put up in collaboration with retailer The Hour Glass, the Rolex Daytona exhibition is the first of its kind in Singapore, outlining the history of the Cosmograph Daytona with panels and interactive displays.

Introduced in 1963 and now regarded as one of the most important chronograph wristwatches ever, the Rolex Daytona was named after Daytona Beach, a stretch of hard-packed sand that’s the location of the Daytona International Speedway.

Now host to the annual NASCAR Daytona 500, the Daytona racetrack was built in 1959 but already inextricably linked with Rolex and motor racing decades earlier when Sir Malcolm Campbell set the world land speed record there in March 1935 – with a Rolex Oyster on his wrist.

The current Rolex Daytona collection will also be on shown, including the latest ceramic Daytona ref. 116500LN.

The Daytona exhibition is open daily from October 4 to 9.

Vivocity Central Court B, Level 1
1 Harbourfront Walk
Singapore 098585