Fifty Years of Bvlgari Bvlgari with Marble Dials
Marbleous new dials.
Half a century after the Bvlgari Bvlgari was conceived by Gianni Bulgari and then redesigned by Gerald Genta, the Bulgari is making the occasion with Italian marble dials – without a date window – in both large and small sizes. This is the first instance the model sports a stone dial, which is paired with an in-house movement for the large mechanical model.
Initial Thoughts
In 50 years, the Bvlgari Bvlgari has gone through innumerable permutations in design and materials while retaining its key design element of a flat, engraved bezel. The 50th anniversary edition is mostly faithful to the original, with only one minor misstep: the bezel engraving is done by machine and lacks the character of the hand-engraved original.
The addition of a seconds hand and display back to the automatic version will likely bolster sales, but detracts from the simplicity and refinement of the design. I do appreciate the unsigned crown and dropping the date. Also in its favor is pricing, which is reasonable for a solid gold watch from a major brand.
Marbleous New Dials
Initially conceived by Gianni Bulgari in 1975 as a digital watch gifted to top clients, the Bvlgari Bvlgari was subject to a 1977 redesign by the prolific Gerald Genta that made it a breakout success for the Roman jeweller. The case design was inspired by coins minted by the Roman Empire, which were struck with the current Emperor’s name along the perimeter.
Genta’s 1977 Bvlgari Bvlgari of 1977 (left), and the original digital watch from 1975.
The anniversary edition debuts in two sizes: 38 mm with a sweep-seconds Solotempo automatic movement, and a 26 mm two-hand quartz model. The overall design is the same, except for the brilliant cut diamond indices on the 26 mm model. All are delivered with color-matched alligator straps.
Both sizes are offered in yellow gold with “Verde Alpi” green marble from the Italian Alps. Italian marble in general is widely used across Bulgari’s stores and resorts, and Alpine green marble in particular was also used in the unique Octo Finissimo Tourbillon Marble made for Only Watch 2023.
The yellow gold models are engraved “BVLGARI ROMA” rather than the modern “BVLGARI BVLGARI” as a callback to the original 1970s models. Both are limited to 150 pieces each.
The rose gold models diverge in dial material and are regular production.
The 26 mm is fitted with a sky blue “Azzurro Infinito” dial, and the 38 mm with an enchanting “Blu Incanto” marble dial.
The Bvlgari Bvlgari jewelry collection hasn’t been forgotten, and the watches can be matched with a yellow gold necklace and bracelet with jet-black onyx on one side, and mother-of-pearl, the other. A pair of wire bracelets, yellow gold with black onyx and rose gold with mother of pearl make for supporting acts to the necklace.
Key facts and price
Bulgari Bulgari 38 mm
Ref. 104112 (yellow gold)
Ref. 104113 (rose gold)
Diameter: 38 mm
Height: Unavailable
Material: 18k yellow or rose gold
Water resistance: 50 m
Movement: BVL 191 Automatic
Functions: Hours, minutes, and seconds
Frequency: 28,800 beats per hour (4 Hz)
Power reserve: 42 hours
Limited edition: Yellow gold limited to 150 pieces, rose gold is regular production
Availability: At Bulgari boutiques and retailers
Price: US$17,000
Bulgari Bulgari 26 mm
Ref. 104111 (yellow gold)
Ref. 104191 (rose gold)
Diameter: 26 mm
Height: Unavailable
Material: 18k yellow or rose gold
Water resistance: 30 m
Movement: Quartz
Functions: Hours, minutes
Limited edition: Yellow gold limited to 150 pieces, rose gold is regular production
Availability: At Bulgari boutiques and retailers
Price: US$13,200
For more, visit Bulgari.com.
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