A bestselling franchise launched two years ago, S.U.F. Helsinki’s latest Moomin edition is the Moomin Diver. Based on the brand’s Vetehinen diver, the Moomin diver features an illustration from Moomin and the Comet that depicts the titular character diving. As with past Moomin editions, the diver features a laser-engraved and hand finished dial with lots of Super-Luminova.

Initial thoughts

The Moomin watches by S.U.F., the affordable sub-brand of Sarpaneva, are fun value propositions that offer a good quality of dial and case work for the price. This is typical of S.U.F. as well as Sarpaneva in their respective price segments.

Priced similarly to the very first model at €5,550, the latest edition continues that while introducing a new dial motif. This is a timely change since the original dial design had already been repeated several times, including on the pricier, full-fledged Sarpaneva version.

While the latest edition doesn’t have the same level of detail on the dial – it’s mostly engraved as opposed to being substantially open worked – it brings a new look with the dive watch aesthetic. Though the Moomin editions have been repeated several times, perhaps too often, this is an appealing new launch considering the price-performance ratio and relatively small edition size of 52 watches across two dial types.

Diving-themed diver’s watch

The new diver features a steel dial that reproduces a drawing from Moomin and the Comet, one of the many Moomin books penned by Finnish author Tove Jansson. The drawing is executed with laser engraving and then finished by hand.

Several sections of the dial are cut through to reveal luminous paint beneath, including the bubbles, seaweed, and fish. The steel chapter ring for the hour markers is also open worked and forms another layer on top of the dial.

The watch is offered in two variants, one in monochromatic grey and the other with the hands and chapter ring in blue.

Another element unique to this edition is the bezel. While it retains the same form as the standard Vetehinen dive watch, it has been engraved with a spiral, comet-inspired pattern.

The rest of the watch is identical to the Vetehinen. The case is stainless steel – supplied by a Finnish foundry as is standard for S.U.F. and Sarpaneva – and rated to 300 m.

Inside is the Soprod A10, a relatively thin, no-frills automatic movement that is common in watches in this price segment. Also found in past Moomin editions, the A10 has a 42 hour power reserve.

Key Facts and Price

S.U.F. Helsinki Moomin Diver

Diameter: 42 mm
Thickness: 11.45 mm
Material: Stainless steel
Crystal: Sapphire
Water resistance: 300 m

Movement: Soprod A10
Functions: Hours, minutes, seconds, and date
Winding: Automatic
Frequency: 28,800 beats per hour (4 Hz)
Power reserve: 42 hours

Strap: Salmon leather with pin buckle

Limited edition: 26 in each colour
Availability: Direct from S.U.F. Helsinki, with delivery in 1-2 months from order date
Price: €5,550 before taxes

For more, visit Sufhelsinki.com.