Exhibition: Urwerk ‘Every Moment Counts’ in SingaporeA brand of the future celebrates its past.
Coinciding with the launch of the UR-120 with its novel, split-cube display, Urwerk is documenting its journey from the very beginning with an exhibition in Singapore that’s part of the brand’s 25th anniversary celebration.
Organised in collaboration with its Asian retailer The Hour Glass, Every Moment Counts offers a look at the brand’s history through its historical products as well as intriguing archival photographs, all straight out of the brand’s museum. Other items on show include sketches, trophies, and memorabilia that offer a full picture of the brand and its two founders, Felix Baumgartner and Martin Frei.
Reflecting the brand’s philosophy and house style, the exhibition has a futuristic aesthetic, such as the neon green and black display for the historical timepieces that brings to mind the luminous time display found on many of the brand’s watches.
But the exhibition is also about nostalgia and includes a “Watchmaker’s Studio” with soft lighting that showcases photos from the founders’ childhood, which played a major role in shaping their avant-garde approach to watchmaking.
For technically-minded enthusiasts, the “Immersive Room” displays the exploded movement of the UR-111C on the wall, revealing in detail the workings of the intriguing cylindrical drum display.
Every Moment Counts takes place from October 7-16, 2022 at Malmaison by The Hour Glass. The event is open to the public from 11:30 am-7:30 pm daily, except for Sunday and public holidays when it closes at 7:00 pm.
Malmaison by The Hour Glass
270 Orchard Rd
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