First scheduled for April 2020 to coincide with the twin events Baselworld and Watches & Wonders – how the world of watch fairs changed since then – Geneva Watch Days was postponed to August 2020 after life was halted by the COVID-19 pandemic. But now the event has been confirmed for late August 2020, making it the only “multi-brand watch event in Switzerland” according to its organisers.

With eight brands taking part, and perhaps more to come, Geneva Watch Days will be made up of a series of separate events across Geneva – with the central reception desk at the lakeside Four Seasons Hotel – with each brand essentially doing its own thing. Only a handful of evening events will see all the attendees gather, but only as far as Swiss government’s public health regulations allow.

But in many respects the event aims to be similar to Baselworld, being catered for the trade – namely retailers and press – rather than the public. Visitors have to register in advance, as well as make appointments with brands to see the latest watches.

Bulgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin, and Urwerk have all confirmed their participation at Geneva Watch Days. The event will take place August 26-29, 2020, at various locations across Geneva. To register as an attendee, visit Gva-watch-days.com.