Having come off a decade when it was one of the hottest brands in the world, Panerai has now returned to the trenches with simpler, more affordable watches, led by a recently installed chief executive. That direction is exemplified by its two latest launches, which package Panerai’s signature style with an in-house movement and accessible price.
Positioned as the most affordable watches in the line-up – explaining the Panerai “OP” logo at six o’clock – the Radiomir Logo (PAM 753) and Radiomir Black Seal Logo (PAM 754) are both equipped with Panerai’s own cal. P.6000. The equivalent models in past catalogues were powered by a Unitas-based calibre, the OP XI. In contrast, the P.6000 is in-house, and though also loosely derived from the same Unitas, has upgraded functionality and construction, most notably with a longer, 72-hour power reserve.
Both are priced around €4000, or below US$5000, not much more than the earlier generations of the same model that had Unitas movements.
The Radiomir Logo 3 Days Acciaio (PAM00753) is steel, 45mm in diameter and rated to 100m. It’s hand-wound with a solid, screw-down back.
The Radiomir Black Seal Logo 3 Days Acciaio (PAM00754) is differentiated with the addition of a subsidiary seconds at nine o’clock, but is otherwise identical in size, specs and movement.
Price and availability
The Radiomir Logo 3 Days (PAM00753) is priced at €3900, or S$5,700.
And the Radiomir Black Seal 3 Days (PAM00754) is €4200, S$6,200. Both will be available in Panerai boutiques and retailers starting August 2018.
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