News: Lange at the Concorso d’Eleganza Villa d’Este – a classic watch for a classic car

With his Bugatti 57 SC Atlantic winning the “Best of Show” prize at the Concorso d’Eleganza Villa d’Este 2013, Ralph Lauren took home a unique Lange 1 Time Zone.

For the second year running, Lange is a partner of the Concorso d’Eleganza Villa d’Este, a prestigious annual competition for classic cars held at Lake Como. As with last year, Lange contributed a unique Lange 1 Time Zone in white gold to be given to the winner of the “Best of Show” prize. 

The watch has a specially engraved case back in relief, along with “Como” on the cities ring of the time zone mechanism. 

This year Ralph Lauren’s 1938 Bugatti 57 SC Atlantic Coupe took the prize, and he received the special Lange watch from CEO Wilhelm Schmid. Mr Lauren is a renowned collector of classic automobiles, and also a Panerai collector of sorts; at one time several of his ads featured models wearing various Panerai watches.

Wilhelm Schmid (centre) presenting the watch to Ralph Lauren (left)

Ralph Lauren in his Bugatti 57 SC Atlantic

The Concorso d’Eleganza Villa d’Este is organised by BMW, and Mr Schmid was with BMW just before joining Lange.

Enjoy the beautifully taken photos of the unique Lange 1 Time Zone set on a 1913 Rolls-Royce Silver Ghost Austrian Alpine Trials Car.


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