FC Barcelona just won the UEFA Champions League, beating Manchester United. Seiko is Barca’s watch partner, while Hublot is the maker of the official Manchester United watch, the Big Bang King Power Red Devil.
Even though Man Utd lost, it is the club with a greater global appeal and Hublot’s partnership with the Red Devils is a shrewd move. That being said Barca also has legions of fans worldwide, as well as arguably the world’s greatest player in Lionel Messi, but it remains to be seen if Seiko can leverage the partnership to promote its brand. If Seiko can do half as well as Hublot in exploiting its partnership with Barcelona it would do wonders for the brand.