Hublot’s new Spirit of the Big Bang is a tonneau shaped chronograph in the typical Hublot style, with lots of carbon fibre, kevlar and fusion, and  but what sets it apart is the 36,000 bph Zenith El Primero movement inside.

For the new Spirit of the Big Bang chronograph, Hublot has relied on its sister company in LVMH for the movement. The HUB 4700 movement inside is actually the Zenith El Primero, running at its trademark 36,000 bph, but with skeletonised components to keep it in line with the Hublot aesthetic. With this, every watch brand of LVMH now uses the El Primero in one form or another. Measuring 51 mm by 45 mm, the Spirit of the Big Bang has a sandwich case construction like all Hublot watches. It has a black resin middle with alloy plates front and back. 

Available in King Gold (a rose gold alloy) or titanium, with the option of a black ceramic bezel in both metals, the Spirit of the Big Bang is delivered on a rubber strap covered in alligator. The Spirit of the Big Bang retails for US$24,000 USD in titanium and US$47,000 King Gold. That’s a hard to swallow price tag, considering what a Zenith with the same movement costs in gold (with an annual calendar to boot) or even carbon fibre.