Watches & Wonders Geneva (WWG), the trade show formerly known as SIHH, has just announced its cancellation. Scheduled to take place in Geneva from April 25 to 29, the event was canned due to “the latest developments concerning the worldwide spread of the COVID-19 coronavirus”.

Organising body Fondation de la Haute Horlogerie (FIHH) said in a statement that the decision was made “to protect the health and wellbeing of all our guests, press, partners and teams.” Its announcement comes not long after Switzerland confirmed its first patient with the coronavirus on Tuesday, alongside a sudden spike in cases in Italy.

A scene from SIHH 2019

WWG is the second major Swiss event to be cancelled, following the Swatch Group’s decision to call off Time to Move in Zurich, a launch exhibition of its new watches, which was scheduled to take place from February 28 to March 2.

Industry insiders now expect Baselworld 2020, slated to take place right after WWG, to follow suit. Several exhibitors at Baselworld, including Bulgari and Citizen, have already pulled out of the fair. But as of February 20, the world’s biggest watch and jewellery trade show is still going ahead.