In the fifties the Tudor line-up had an alarm watch known as the ‘Advisor’, the only complication available in a Tudor but not a Rolex. This year at Baselworld 2011 the alarm makes a comeback as part of the Heritage collection which takes inspiration from vintage Tudor (last year’s highly successful Monte Carlo was the first Heritage model).

The new Advisor has a 42 mm titanium and steel case. The movement is automatic with an in-house Tudor alarm module; the base calibre is most probably an ETA. The functions are explained in the Tudor press release:

“The disc at 3 o’clock indicates the status of the alarm power reserve. The alarm function is activated via a specially shaped pusher at 8 o’clock, and its ON/OFF indicator is displayed in a dial aperture at 9 o’clock. The date is indicated by a hand on the counter at 6 o’clock. The winding crown at 2 o’clock is engraved with the name ADVISOR and is used to set the alarm. The crown at 4 o’clock is delicately decorated with the TUDOR rose from the original dial and is used to access the winding, time settingand date-changing functions.”

– SJX Addendum: More on the Tudor Heritage Advisor alarm.