Why do watch debates get so heated, so fast — and why does no one ever change their mind? On episode 34 of the SJX Podcast, Brandon sits down with King Flum, collector and author of the ScrewDownCrown Substack, to dig into the psychology behind the arguments that define online watch communities.

Drawing on research from psychologists including Jonathan Haidt and Dan Kahan, the conversation covers why our preferences form before we start thinking, why smarter collectors tend to construct more elaborate — not more objective — arguments, and why an attack on your watch can feel like an attack on you personally.

Listen now on Apple Podcasts, Spotify, and YouTube.