On episode 13 of the SJX Podcast, Brandon Moore and SJX discuss MB&F’s decision to give away 20 free watches – 10 pieces of a new LM101 Longhorn for Tribe members and 10 pieces of a matching M.A.D.1S for prior raffle registrants. It’s a move that’s generated a lot of buzz, and a little bit of consternation, but regardless it’s a remarkable offer from one of the more successful independent brands of its era.

Also discussed is the A. Lange & Söhne Richard Lange Jumping Seconds which just got upgraded with a new solid 18k pink gold dial. Is it still competitive nearly a decade after launch?

Listen on Apple Podcasts, Spotify, and Youtube.