Seven years after writing his first editorial for SJX Watches, Brandon Moore joins the SJX team as full-time Editorial Director. Like many of us, Brandon got his start in the watch community through the PuristS forum (now WatchProSite), in 2008. A decade later he began writing about topics like the community’s obsession with in-house movements and how finishing has captured the industry in the age of social media. In 2023 he became a regular contributor while still working full time in software sales, until now.

Brandon’s personal interests lie in contemporary high-end watchmaking, with a particular affinity for independent brands, a long-time focus of SJX Watches. He also enjoys pulling back the curtain on watch production with behind-the-scenes visits to manufactures big and small.

In addition, Brandon co-hosts the SJX Podcast, where he and SJX cover new releases and industry news in a more candid format.