Centred on its sportier watch offerings, Tudor with its retailer Cortina recently launched The Spirit of Daring Adventure exhibition at Singapore’s Paragon Mall. This unique showcase revolves around themes of exploration, encapsulating the essence of adventure.

The exhibition looks at the brand’s evolution, starting from being a provider of timing instruments pivotal to the 1952 British North Greenland Expedition. This led to the inception of the Ranger model, further encompassing contemporary equivalents from the Pelagos and Black Bay collections. A significant attraction is a replica of the M29 Weasel, a tracked vehicle engineered for traversing challenging landscapes.

Further highlights include a dedicated showcase of Tudor’s sponsorship in sports, with its newest brand ambassador, Olympic cycling champion Fabian Cancellara. The exhibit includes an exclusive interactive Bike Experience Area, enabling visitors to actively pedal through Tudor’s virtual simulator of the Time Trial Challenge in Crans-Montana. This immersive experience features simulations of the circuit with landscapes and mountains from the competition. 

The Spirit of Daring Adventure takes place from August 18-27, 2023 at the Main Atrium of the Paragon Singapore on Orchard Road. It is open to the public daily from 10:00 am-8:30 pm.

Paragon Singapore
290 Orchard Road
Singapore 238859

To register, visit Cortinawatch.com.