Breitling Introduces the All-New Premier Collection

Classical styling, plus a new look for Breitling-Bentley.

Historically a simpler chronograph than the better known Navitimer or Chronomat, the Breitling Premier is the latest collection to debut under the aegis of chief executive Georges Kern, who is remaking the brand from top to bottom, most notably by moving away from oversized, extremely shiny wristwatches with fussily designed dials.

Conceived as Breitling’s “elegant” watch, the modern day Premier takes its cues from the namesake original of the 1940s, which gives it a sleeker, cleaner aesthetic than the average Breitling. And it’s also worth pointing out that the most recent iteration of the Premier from the late 1990s that had cursive Arabic numerals has been sensibly forgotten.

Breitling Premier-Ref-760-1943

A Premier ref. 760 from 1943

While the new Premier line made up of four models – plus a new Breitling for Bentley chronograph – all share a few key features. To start with, the range is characterised by moderately sized cases – the largest is a 42mm chronograph – bevelled lugs, alternating brushed and polished surfaces on the case, as well as lengthwise fluting on the flanks of the case. Domed sapphire crystals with antireflective coating are also common to all models.

The Premier dials are two-part, with a separate, sloped flange for either the minute track or tachymetre. Hands and hour markers are baton-shaped. And while the movements across the line differ, all are COSC-certified chronometers.

Breitling Premier Automatic Day Date 40

The Premier is a full line-up of watches, with all models available with a variety of metallic finish dials in sedate colours: black, grey, dark blue, and silver. Various strap options are also on offer, including a new take on Breitling’s signature slanted-link Pilot bracelet, which now has narrower, longer links for a slightly more formal look.

Breitling Premier collection 2018

The range starts with the Premier Automatic 40, a 40mm, time-0nly automatic powered by the Breitling Calibre 37, which is actually a variant of the ETA 2892.

Breitling Premier Automatic 40 bracelet

Identical in size is the Premier Automatic Day & Date 40, which has the calendar in windows. Inside is the Breitling Calibre 45, which is derived from the ETA 2824.

Breitling Premier Automatic Day Date 40 watch

The entry-level chronograph is the Premier Chronograph 42. It has a 42mm case that contains the ETA Valjoux 7750, explaining the characteristic “6-9-12” position of the chronograph registers. As is now standard with all 7750-powered watches in Breitling’s collections, the Premier Chronograph 42 has tone-on-tone chronograph sub-dials.

Breitling Premier Chronograph 42

And the top of the line model is the Premier B01 Chronograph 42, which is equipped with the in-house Breitling B01 movement.

Breitling Premier B01 Chronograph movement

Besides the “bi-compax” layout of the chronograph, another feature that indicates it’s an in-house movement are the contrast colour sub-dials.

Breitling Premier B01 Chronograph 42 panda 1

A slightly more upscale version is the Premier B01 Chronograph 42 Bentley British Racing Green. It’s perhaps the most sedate Bentley wristwatch Breitling has ever made in the 16-year span of the brand’s collaboration.

Breitling Premier B01 Bentley British Racing Green 2

The Bentley edition has two distinguishing features. One being the dial, which is a dark green with black registers, and the other a pearled steel plate bearing the carmaker’s name screwed on the case side. The rest of the watch is identical to the standard Premier B01.

Breitling Premier B01 Bentley British Racing Green 1

Breitling Premier B01 Bentley British Racing Green 3

Price and availability 

The new Premier collection reaches retailers and boutiques October 2018. Prices are as follows for the base models fitted with a calfskin strap:

Premier B01 Chronograph 42 – US$8200

Premier B01 Chronograph 42 Bentley – US$8500

Premier Chronograph 42 – US$6050

Premier Automatic Day & Date 40 – US$4000

Breitling Premier Automatic 40 – US$4000

Crocodile straps are an additional US$200, while a folding clasp is extra US$250. And a matching steel bracelet is US$750.


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