My first column has just been published on Augustman.com, the online portal of the magazine August Man. I opine on the important factors to consider when buying a watch and not be distracted: “One must recognise and appreciate that key element. One cannot look for a quality that is not there or that is totally incongruous with that particular watch or class of watches. To use an automotive analogy, one cannot criticise a Rolls-Royce for having too much wood veneer. Neither can one call a Ferrari a bad car for being unable to seat a family of seven comfortably.”  – SJX