The FP Journe Centigraphe Sport with serial no. 001 just sold at Christie’s Hong Kong sale for a hefty HK$3,620,000 or US$467,152. Weighing only 55 g thanks to its aluminium case, bracelet and movement, the Centigraphe Sport is the first of a new sports watch line from Journe. This certainly beats Richard Mille in price per ounce but remember the proceeds from this Journe are going to tsunami relief in Japan.

– SJX

FC Barcelona just won the UEFA Champions League, beating Manchester United. Seiko is Barca’s watch partner, while Hublot is the maker of the official Manchester United watch, the Big Bang King Power Red Devil.

Even though Man Utd lost, it is the club with a greater global appeal and Hublot’s partnership with the Red Devils is a shrewd move. That being said Barca also has legions of fans worldwide, as well as arguably the world’s greatest player in Lionel Messi, but it remains to be seen if Seiko can leverage the partnership to promote its brand. If Seiko can do half as well as Hublot in exploiting its partnership with Barcelona it would do wonders for the brand.

– SJX

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