Oliver R. Müller
Editorial: MoonSwatch, the Magnificent Publicity Stunt that Saved Swatch
Bringing back disruptive marketing.
An Industry Insider’s Take on François-Henry Bennahmias’ Success at Audemars Piguet
Departing after a stellar decade.
State of the Industry: A Year to Forget for Swiss Watchmaking
Accelerating polarisation and competition from smartwatches.
Editorial: When the Most Desirable Watch Become an Inaccessible Icon
The Patek Philippe Nautilus ref. 5711/1A.
Load More
