A year after being tapped to head the LVMH Watch Division, Frédéric Arnault has been named the next chief executive of Loro Piana. Mr Arnault will assume the top job at the Italian maker of clothing and shoes in June 2025. Loro Piana is synonymous with “quiet luxury” for its emphasis on materials, restrained colours, and discreet branding, but it has become successful enough that the Loro Piana look is ironically recognisable while its trademark Summer Walk boat shoes have become footwear’s equivalent of the steel Rolex Daytona.

Though only 18 months long, Mr Arnault’s leadership of the French group’s watch brands saw a management renewal across all its three brands, namely TAG Heuer, Hublot, and Zenith, as well as the announcement of a group-wide strategy for movement industrialisation and production. The period has also been a challenging one for the watch industry, with a sustained pullback in demand for watches that peaked during the pandemic.

According to insiders, Mr Arnault also played a leading role in sealing the decade-long sponsorship deal with Formula 1. His ascension to the top job at Loro Piana part of succession planning at LVMH, the world’s largest luxury group.

Mr Arnault’s successor at the watch division has yet to be announced, but his predecessor at Loro Piana, Damien Bertrand, will move onto the deputy chief executive job at Louis Vuitton.