In an unexpected twist, Jérôme Lambert will return to the top job at Jaeger-LeCoultre (JLC), some 11 years after he left the same role.

Mr Lambert’s first spell as chief executive of JLC, which lasted from 2002 to 2013, was a major success. During the 11 years, the brand developed into a contender in haute horlogerie while maintaining its affordable appeal in simpler watches.

He then moved on to run Montblanc for almost four years until early 2017, before rising to a series of senior jobs in Richemont, the luxury group that owns JLC. In 2018 Mr Lambert was named chief executive of the group, but in June 2024 he was reassigned. Mr Lambert became chief operating officer, while Nicolas Bos succeeded him as chief executive.

In some ways, Mr Lambert is a JLC lifer – he began his professional career in 1996 in the finance department of JLC. When he was tapped to lead JLC in 2002, he was one of the youngest chief executives in watchmaking.  The two chief executives who ran JLC after Mr Lambert never quite led the brand to the same heights, so many will be hoping his comeback also signals a return to earlier glory.